Chris Brogan

Social Media: More Shallow or More Deep?

There is a book you should read: Trust Agents by Chris Brogan and Julien Smith. It turned my thinking around. For me it clarified how social media and web communities are becoming an increasingly important way to build meaningful business relationships.

I have heard critics say that social media is downgrading our interactions into large quantities of relationship snippets. However, I find myself observing that a whole new order of social interaction is emerging, and we all are in the process of learning it.

When Brogan and Smith urge us to be kind, humble, on time, and helpful in our web interactions, it becomes an important admonishment as I rush through my web communications and emails. A little more care in my communications often leads to heartfelt interchange. In fact, I find web technology allows us to connect in genuine and helpful ways with a greater span of interaction than ever before. Used well, we will all be emotionally and spiritually richer for it.

What do you think? Leave us a comment.